Nadine, founder and owner of Grow by Nadine, holding her hair-care products

Meet the founder

Born from Nadine’s own journey back to confidence.

“I wanted to feel good about my hair again — so I started creating the care I couldn’t find for myself.”

In May 2024, Nadine cut her hair and decided to go natural. She tried different products, masks and protective styles, but felt her hair was not making the progress she hoped for.

By February 2025 she chose a new direction: she relaxed and trimmed her hair, then began formulating the products that would become Grow by Nadine. The routine helped her care for her hair consistently — and by October she could make a ponytail and style it in ways that made her feel more confident.

Today, Nadine’s hair journey continues. Grow by Nadine is her way of sharing a simple, considered routine with others, while staying honest that every person’s hair and experience is different.

Explore Nadine’s routine

Customer journeys

Progress shared by real customers.

These photographs were submitted by Grow by Nadine customers and are shown as supplied. Every hair journey is different; individual experiences vary, and styling, lighting and the time between photographs may differ.

Customer-submitted before-and-after hair journey 1
Customer journey 01
Customer-submitted before-and-after hair journey 2
Customer journey 02
Customer-submitted before-and-after hair journey 3
Customer journey 03
Customer-submitted before-and-after hair journey 4
Customer journey 04
Customer-submitted before-and-after hair journey 5
Customer journey 05
Customer-submitted before-and-after hair journey 6
Customer journey 06

Customer-submitted photographs are personal experiences, not a promise or guarantee of specific results.

What guides us

Care that feels personal.

01

Real roots

A founder-led brand grounded in a personal hair journey and real photography.

02

Clear choices

Three products, practical usage guidance and simple, visible pricing.

03

Human service

Order directly with Nadine and receive personal confirmation on WhatsApp.

From Nadine to you

Find the product that fits your routine.

Shop the range
Chat to Nadine